This (left) is the old design for fye.com. Some of the problems that I observed were the overw
helming number of ads and other flash elements on the page. There is no real focal point for the page and all of the flash banners and ads constantly have your eye moving around the page.
I understand that the product ads are an essential element of the site, but I wanted to focus on reorganizing and condensing them.
Below is the redesigned version of fye.com. I believe that it still maintains all of the essential information, while simplifying the overall look of the page.